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StyleBig / Documentation

User Guide

StyleBig generates new product imagery from your existing photos using AI. This guide covers every studio tool, how credits and plans work, and where to review what you've generated.

Overview

StyleBig lives inside your BigCommerce admin. Pick a product, choose a studio tool, describe what you want, and StyleBig generates new imagery around your existing product photo — a lifestyle scene, a seasonal overlay, a model showcase, translated image text, or a precise edit. Review each result and push it straight to that product's image gallery when you're happy with it. Need an asset that isn't tied to a specific product — a model reference, a backdrop, a promo graphic — use Freestyle instead, which skips product selection entirely.

The Products Page

When you open StyleBig, you land on the Products page — your BigCommerce catalogue, ready to work with. Select one or more products to bring them into a studio tool, or open the Generations page to review past results.

Seven Studio Tools

Scene Studio

Places your product into a styled lifestyle scene. Describe the setting you want, or start from a preset, choose a size and format, and generate. Best for hero images and lifestyle listing photos. Upload your own background image if you have a particular scene in mind.

Holiday Overlay

Builds a seasonal or holiday-themed visual around your product — useful for campaign creative tied to a specific date on the calendar without booking a new shoot every season.

Model Showcase

Shows a wearable or handheld product on an AI-generated model, giving flat-lay or mannequin photos real context and a sense of scale. You can also upload a model photo to show your product naturally worn or held by the person you choose.

Language Conversion

Translates readable text inside a product photo — on packaging, labels or the product itself — into your selected target language. Preset language options include English, Chinese, Japanese, French, German and Spanish. Choose a target language, use the prepared prompt or refine it, and generate. Changing the language updates the prompt while keeping your custom notes.

The tool is designed to fit translated text within its original area while keeping the product, background and brand names intact. Review wording, legibility and placement before saving the result to the product's image gallery. Every image costs 1 credit.

Freestyle — Create Any Image

The one tool that doesn't start from a product photo. Write your own prompt, pick a preset (model turnaround, studio or lifestyle backdrop, sale poster, promo banner, and more), or click Surprise Me for a randomized variation — useful for reusable model references, background assets, or marketing graphics. You can optionally upload an image: Model Turnaround uses its person as the reference for consistent front, side and back views; backdrop presets use its environment and styling without copying people or products. Every result lands in its own history on the Freestyle page, separate from your per-product Generations.

Inpaint — Erase & Regenerate

Brush over the part of an existing photo you want removed — a stray reflection, a background object, an old logo — and StyleBig regenerates just that area to blend seamlessly with the rest of the image.

Outpaint — Expand The Canvas

Extends a photo outward past its original frame — turn a tightly-cropped square shot into a wide banner or tall hero image while keeping the original product intact.

Credits

One credit, one image. Every generation costs exactly one credit, whichever studio tool made it, whatever size and format you pick — so a plan's credit count is simply how many images you get that month.

What you generateCost
Any studio tool, any size, any format1 credit
A generation that failsRefunded automatically

There is no quality setting to choose. StyleBig picks the right rendering settings for each tool internally, so you never have to weigh image quality against cost.

Credits are drawn from your monthly plan allowance first. If you're generating several images at once and don't have enough balance for all of them, StyleBig fulfills as many as it can afford in the order you selected them, rather than failing the whole batch.

Plan & Credits Page

Every store starts on a free trial — 20 images, no plan and no card required, so you can try every tool before subscribing. From the Plan & Credits page you can:

  • See your current plan, remaining monthly credits, and when they next renew
  • Upgrade to a higher plan for more monthly images — Basic (150/mo), Pro (320/mo), Studio (750/mo), or Business (1,800/mo)
  • Review a full billing history of renewals, upgrades, and cancellations
  • Cancel your subscription — your remaining credits stay usable until they run out, you simply stop receiving new monthly credits
Every plan includes every studio tool. The only difference between plans is how many images you get each month.

Your first billing period is prorated. BigCommerce aligns an app subscription to your store's own billing date and charges only for the days remaining in that period, so your first invoice is smaller than the plan price — and your credits for that period are prorated to match. The full monthly allowance arrives on your next renewal. The confirmation dialog tells you the exact number before you continue to checkout.

Generations History

The Generations page is a running log of every image you've created — which product it's tied to, which tool generated it, and how many credits it cost. Reopen any past result to push it to your product's live image gallery, or dismiss ones you don't want to keep.

Uninstalling

To uninstall StyleBig, go to Apps in your BigCommerce control panel, find StyleBig, and click Uninstall. Your subscription is cancelled and your store data is removed from our systems — see the Privacy Policy for details.

Frequently Asked Questions

Does StyleBig change my original product photo?

No. StyleBig always generates a new image — your original product photo is never overwritten. You choose whether to push a result into the product's image gallery.

What happens if I run out of credits mid-month?

Generation stops until your credits renew at the start of your next billing cycle, or until you upgrade to a plan with a higher monthly allowance.

Can I use a photo that isn't already in my BigCommerce catalogue?

Scene Studio and Model Showcase use your catalogue product photo plus an optional uploaded background or model reference. Freestyle can start from an uploaded image or a prompt without any catalogue product. Reference uploads support PNG, JPEG and WebP.

Do unused credits roll over to the next month?

Monthly plan credits reset to your plan's allowance each billing cycle and don't carry over — use what you need for that month's generations.

Can I downgrade to a lower plan?

Not directly — cancel your current subscription first, then subscribe to the lower plan you want. Your existing credits stay usable in the meantime.

Found a bug or have a feature request? Contact support →
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